Filmed in black and white, the production features a J-Setting choreography that was inspired by "Mexican Breakfast," a dance routine created in 1969. The video was parodied several times around the world, being the "first great dance mania" of the third Millennium.Notable for its minimalist approach, the production was nominated in nine categories at the 2009 MTV Video Music Awards and won three of them, including the main night of Video of the Year.
